PERCEPTION OF MUSLIM SOCIETY TOWARD DAKWAH METHODOLOGY PRACTICED BY PUSAT DAKWAH ISLAMIAH BRUNEI DARUSSALAM

Persepsi Masyarakat Islam Terhadap Keberkesanan Metodologi Dakwah Pusat Dakwah Islamiah Negara Brunei Darussalam

Abstract

Da’wah in Brunei Darussalam has been propagating steadily since the 1950s. Numerous institutions have been established and are active towards countering the dakwah challenges including the Islamic Dakwah Centre. However, the current statistics with regards to social ills among the youth are increasing and alarming various government bodies. The dakwah institution is seen as seemingly to have no role in countering these social problems in Brunei. Hence, objective of this study is to analyze the Muslim communities’ perception of the dakwah methodology carried out by the Islamic Dakwah Centre. The research used a quantitative survey design where questionnaires were used as the main technique to collect the data. A total of 370 people were involved in the study. The data analysis was conducted using SPSS and presented in the form of regularity, percentage and mean (average). The study found that the Muslim communities’ perception of the da’wah methodology by the Islamic Da’wah Centre is at a moderate level. These findings demonstrated that the Islamic Da’wah Centre should improve the methodology of da’wah to all communities, so that Islam would be more appreciated and used as guidance in Brunei Darussalam. The results of this study provide important implications for the Islamic Da’wah Center in designing plans and strategies for all the communities in Brunei Darussalam.