THE LEVEL OF DAKWAH FILM VIEWSHIP AMONG MALAYSIAN AUDIENCE
Tahap Penontonan Filem Genre Dakwah dalam Kalangan Audien di Malaysia
Abstract
Dakwah films bring myriad benefits toward audience, apparently from the facet of religion. However films released nowadays contain very little element of dakwah and this scenario restrict the development of dakwah film. This research aims to analyze the level of dakwah films viewership among Malaysian audience and to study the difference viewership level between gender. A survey conducted by distributing questionnaires to 500 respondents at five cinemas in Lembah Klang; Alamanda, Midvalley, The Mines, NC Central and KLCC. Sample collected using random cluster sampling and data analysed by descriptive analysis and inferential T-test comparison. Research found that “a dakwah film” must adhere to shariah compliance, enjoin good and forbid eveil, enlightening the audience about Islam-as a life style not sole about ritual, portray the real muslim’s life, starred by Islamic actor and actress, promote moral values, as the medium of spreading dakwah. Furthermore, based on T-test comparison, the result shows that there is no significant differences between gender. This study will help in widening dakwah film genre and cultivate Malaysian audience to watch more Islamic film in future.
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