PENGARUH GOVERNANS KELESTARIAN PASARAN DALAM PENGURUSAN EKO-PELANCONGAN PAYA INDAH WETLANDS INFLUENCE OF NETWORK SUSTAINABILITY GOVERNANCE IN PAYA INDAH WETLANDS ECOTOURISM MANAGEMENT

Mohamad Fauzi Mohamad Saruman, Muhammad Rizal Razman, Sharifah Zarina Syed Zakaria, Lee Khai Ern

Abstract


Abstrak

Kerajaan Malaysia berhasrat memajukan eko-pelancongan kerana memberikan pulangan kepada pendapatan negara melalui perbelanjaan pelancong dan tukaran mata wang asing. Pengaruh governans kelestarian pasaran terhadap pengurusan pusat eko-pelancongan perlu diketahui supaya masalah yang timbul dapat diatasi dengan segera dan berkesan. Maksud governans adalah luas iaitu lebih daripada sebuah kerajaan dan ianya membantu kerajaan melaksanakan tugasnya. Permasalahan kajian ialah tidak diketahui adakah governans kelestarian pasaran mempengaruhi pengurusan eko-pelancongan secara lestari di Paya Indah Wetlands (PIW). Oleh itu objektif kajian ialah untuk mengenal pasti dan menganalisis tema-tema dalam governans kelestarian pasaran yang mempengaruhi pengurusan eko-pelancongan secara lestari. Kajian adalah kualitatif dengan menganalisis 12 dokumen meliputi akta, peraturan, SOP dan garis panduan berkaitan eko-pelancongan di Malaysia. Data yang diperolehi kemudiannya dianalisis menggunakan perisian Nvivo 11. Kajian mendapati governans kelestarian pasaran mempengaruhi pengurusan eko-pelancongan berdasarkan kecekapan melalui persaingan, insentif berbentuk galakan dan permohonan melalui pendekatan bawah ke atas. Analisis mendapati wujud unsur kebergantungan tema iaitu 75 tema kecekapan dengan tema insentif, 74 tema kecekapan dengan tema permohonan dan 74 tema insentif dengan tema permohonan. Tema-tema tersebut iaitu kecekapan, insentif dan permohonan didapati tidak mampu berdiri secara sendiri kecuali memerlukan bantuan daripada tema-tema yang lain lalu mewujudkan konsep kebergantungan yang kompleks.

Kata Kunci: Governans pasaran; kelestarian; Paya Indah Wetlands; eko-pelancongan; kebergantungan kompleks.

 

Abstract

The Malaysian government wants to develop ecotourism because give income to the country through tourist spending and foreign exchange. Market sustainability governance influence the management of ecotourism center must be known so that any problems that arise can be resolved quickly and effectively. The purpose of governance is wide that is more than a government and it help the government to carry out its duties. The problem is not known whether the market sustainability governance affect the ecotourism management in Paya Indah Wetlands (PIW). Therefore the objective of the study is to identify and analyze the themes of market sustainability governance which affect the ecotourism management in PIW. The study is qualitative by analyzing 12 documents include acts, regulations, SOP and guidelines on ecotourism in Malaysia. Data obtained later analyzed using NVivo 11 software. The study found that market sustainability governance affects ecotourism management in PIW based on efficiency through competition, incentives in the form of encouragement and applications through a bottom-up approach. Analysis found that there is a theme dependence element of 75 theme competencies with incentive themes, 74 theme competencies with application themes and 74 incentive themes with application themes.The identified themes that are efficiency, incentives and application is found cannot stand on its own but needs the help of other themes and creating complex interdependance concept.

Keywords: Network governance; sustainability; Paya Indah Wetlands; ecotourism; complex interdependance


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