SISTEM TEROJA BARU: PENAMBAHAN NILAI KOPI TEROJA UNTUK PELANCONGAN DAN PEMBANGUNAN YANG MAMPAN (THE NEW TORAJA DESTINATION: ADDING VALUE COFFEE TORAJA FOR THE SUSTAINABLE DEVELOPMENT TOURISM)
Abstract
AbstrakÂ
Kajian ini akan membincangkan kaedah baru kopi Toraja sebagai strategi pembangunan pelancongan. Soalan-soalan yang akan dijawab adalah, apakah tarikan pelancong kopi Toroja sebagai destinasi pelancongan baru. Kaedah penyelidikan yang dijalankan adalah pemerhatian lapangan dan temu ramah dengan pihak berkenaan dalam industri kopi sebagai pemberi maklumat dan pelancong asing sebagai responden. Hasil kajian ini menyimpulkan bahawa tarikan kopi Toraja sebagai kaedah pelancongan adalah kopi Toraja mempunyai cita rasa yang berbeza berdasarkan kopi Toroja kawasan penanaman. Terdapat 14 nama produk kopi berdasarkan rantau ini dan nama produk kopi Teroja yang diambil dari rantau ini. Contohnya, Kopi Toraja Sapan, berasal dari kawasan Sapan, dan kopi Sesean yang berasal dari Kampung Sesean. Persepsi pelancong asing ke kopi Toraja ialah rasa kopi Toraja berbeza berdasarkan ketinggian kawasan penanaman kopi untuk menjadi identiti terhadap Toraja Agritourism.Â
Kata kunci: Kopi Toraja, nilai, kaedah
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AbstractÂ
This research will discuss the new destination of coffee Toraja as a tourism development strategy. Questions that will be answered is what is the attraction of Toraja coffee tourism as a new tourist destination. Methods of research conducted are field observation and interviews with coffee stakeholders as an informant and foreign tourists as respondents. The results of this study concluded that the appeal of Toraja coffee as a tourism destination is Toraja coffee has characteristic (taste) differently based on the planting area Toraja coffee. There are 15 names of coffee products based on the region and the name of Toraja coffee products taken from the region. E.g. coffee Toraja Sapan, derived from the Sapan area, and coffee Sesean derived from the village of Sesean. Perception of foreign tourists to Toraja coffee is that the taste of Toraja coffee is different based on the height of the coffee planting area to be a tourism identity Toraja Agritourism.Â
Keywords: coffee Toraja, adding value, destination
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