Pengaruh Sikap Dan Pengetahuan Terhadap Komitmen Amalan Standard Halal: Satu Kajian Dalam Revolusi Industri Halal Di Kota Kinabalu, Sabah (The Effect Of Attitude And Knowledge Towards Halal Standard Commitment Practice: A Study Of Halal Industry Revolution In Kota Kinabalu, Sabah)

Nurul Hudani Md Nawi


This study aims to explore the attitude and knowledge specifically the local halal industry towards the commitment for halal standard practice in Malaysia. Due to its importance, the second revised manual procedure for halal certificates (2011) has asserted that any halal industries that seek for halal certificate need to have an internal halal committee represented by various other units in the organization. The objective of the study is to determine the extent of attitude and knowledge influence the practice of halal commitment standard by the management in fulfilling the requirement of sharia compliance and the manual for certification procedure 2011 (second revision) (JAKIM, 2012) and Malaysian standard 1500: 2009 (Jabatan standard Malaysia, 2009). This study used cross-sectional survey method using questionnaire for the purpose of obtaining relevant information. The subject of the study consists of internal halal executive officer in Malaysia according to seven main scheme categories which are products, restaurant, tools, pharmaceutical product, slaughter-house, logistic, brushes, and bones. Data were analyzed using IBM SPSS statistics software version 24.0. The results of the study have shown that; i) Only aspects of attitude affect the practice of halal standard commitment (halal operation) and ii) attitude and knowledge influence the practice of halal standard commitment (halal guarantee).This study will be the basis for management authority in an organization to identify the attitude and leadership knowledge which are needed to influence the commitment for halal standard practice in an organization since they are the pioneers for ensuring the standard of an organization is achieved on the optimum level.



Keywords: attitude, knowledge, halal commitment, halal industry


Full Text:



Abdul Manaf Bohari, Cheng Wei Hin dan Nurwahida Fuad. 2013. An analysis on the competitiveness of halal food industry in Malaysia: an approach of SWOT and ICT strategy, Malaysia Journal of Society and Space, 9 (1), 1-11.

Abdul Rahman Abu Bakr As-Suyuti, (t.t). Al Jaami’ Al Saghir: 5272, Beirut: Dar al-Kutub al-`Ilmiyyah.

Abdul Rasyid Dail, (1984), Prinsip Ekonomi Islam. Selangor: Persatuan Bekas Mahasiswa Timur Tengah.

Ackelsberg, R. dan Arlow, P. 1985. Small business do plan and its pays off. Long Run Planning 18 (5), 61-67

Ahmad Hidayat Buang dan Zulzaidi Mahmod. 2012. Isu dan Cabaran Badan Pensijilan Halal di Malaysia. Jurnal Syariah, 20 (3): 271-288

Aiken, L.S., dan West, S.G. 1991. Multiple regression: testing and interpreting interactions. Newbury Park: Sage.

Ainon. 2007. Halal label a vital mechanism. New straits Times, 10 September: 18

Aizzat Mohd Nusurdin, Intan Osman dan Zainal Ariffin Ahmad. 2006. Pengantar Pengurusan. Kuala Lumpur: Utusan Publication & Distributors

Akta Perihal Dagangan 2011 (Apd 2011). Percetakan Nasional Berhad. Kuala Lumpur

Al-Akhuraisy, (t.t), Al-Khurashiyy ‘Ala Mukhtasar Al-Khalֿil, Beirut: Dar Al-Sadir, jld. 3, hal. 26.

Al-Qardhawi, Yusuf. 1978. Al-Halal wa al-Haram fi al-Islam, Sa`udi: Wizarah al-Ma`arif, al-Mamlakah al-`Arabiyyah al-Sa`udiyyah.

Aminah Abdullah. 2000. Prinsip Penilaian Sensori, Bangi: Universiti Kebangsaan Malaysia: 15-25.

Amit, R., dan Shoemaker, P. 1993. Strategic asset and organizational rent. Strategic Management Journal, 14, 33-46.

Anisah Ab. Ghani. 2008. Kebersihan dan Keselamatan Makanan Dari Perspektif Halal. Jurnal Halal. Jabatan Kemajuan Islam Malaysia: 37-52.

Anton Apriyanto. (t.t), Halal Assurance System. 9 Januari 2014.

AQL. 2013. Participant Guideline. Course on Certified Industry Foundation Programme (CIFP). Petaling Jaya. 18-20 Nov.

Aramyan, L.H., Oude Lansink, A.G., Van Der Vorst, J.G. dan Van Kooten, O., 2007. Performance measurement in agri-food supply chains: a case study. Supply Chain Management: An International Journal, 12(4): 304-315.

Armstrong, J.S. dan Overton, T.S. 1977. Estimating nonresponse bias in mail surveys. Journal of marketing research : 396-402.

Arias Aranda, D. 2003. Service operation strategy, flexibility and performance in engineering consulting firms. International Journal of Operations and Production Management, 23(11): 1401-1421.

Arsaythamby, V. dan Arumugan, R. 2013. Kaedah Analisis dan Interpretasi Data. Kedah. Penerbit Universiti Utara Malaysia.

Asmak A. Rahman. 2009. Sekuriti Makanan Dari Perpektif Syariah. Jurnal Syariah. 17(2): 299-326.

Assayyid Sabiq. 1992. Fiqh Sunnah. Al Fath Lil A’Lam Al Arabi. Kaherah.

Asyraf Ab. Rahman, Wan Ibrahim Wan Ahmad, Mohd Yusoff Mohamad dan Zainab Ismail. 2011. Knowledege on halal amongst food industry entrepreneurs in Malaysia. Asian Social Science. 7(12): 216-221

Azmawani Abd Rahman, Ebrahim Asrarhaghighi dan Suhaimi Ab Rahman. 2015. Consumers and Halal cosmetics products: knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6 (1): 148-163.

Babbie, E. 2010. The practice of social research (11th Ed.). USA: Wadsworth Cengage Learning.

Bachok, S., Chik, C.T., Ghani, M.A., dan Ayob, M.K. 2015. Theory and Practice in Hospitality and Tourism Research, Proceedings of the 2nd International Hospitality and Tourism Conference 2014, Penang, 2-4 September: 437-440

Badruzzaman Abdul Rahim. 2012. Isu-isu Halal Dalam Penguatkuasaan Akta Makanan 1983. Konvensyen Penguatkuasaan Halal Malaysia Peringkat Kebangsaan 2012. Grand Season, Kuala Lumpur. 10 Disember.

Baharudin Othman dan Syahriah Yatim Mustafa. 2012. Penjelasan Manual Prosedur Pensijilan Halal Malaysia (Semakan Kedua) 2011. Seminar Auditor Halal Peringkat Kebangsaan 2012, 21 Mac 2012, Hotel Grand Season, Kuala Lumpur.

Barney, J. 1991. Firm Resources and Sustained Competative Advantage, Journal of Management. 17(1): 99-120.

Baron, R.M. dan Kenny, D.A. 1986. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations. Journal of Personality and Social Psychology 51(6):1175-1182.

Bartlett, II, J.E., Kotrlik, J.E. dan Higgins, C.C. 2001. Organizational Research: Determining appropriate sample size in survey research, Information Technology, Learning, and Perfornmance Journal. 19(1):43-50

Behling, O., dan Law, K. S. 2000. Translating questionnaires and other research instruments: problems and solutions. Thousand Oaks, CA: Sage.

Bennett, J.A. 2000. Mediator and moderator variables in nursing research: conceptual and statistical Differences. Research in Nursing and health. 23: 415-420.

Bonne, K., Vermeir, I., Bergeaud-Blackler, F. dan Verbeke, W., 2007. Determinants of halal meat consumption in France. British Food Journal, 109(5):367-386.

Boyer, K. K. dan Lewis, M. W. 2002. Competitive priorities: Investigating the need for trade-off in operations strategy. Production and Operations Management, 11(1), 9-20.

Boyne, G.A., 2002. Public and private management: what’s the difference?.Journal of management studies, 39(1): 97-122.

Bratton, J. dan Gold, J. 2012. Human Resource Management : Theory & Practice. (5th ed). New York : Palgrave Macmillan.

Brown, A., dan Van. Der Wiele, T. 1998. ISO 9000: Boon or Bane for Small Business?. Strategic Quality Management Institute, Netherlands: Erasmus University.

Bryman, A., dan Creamer, D. 1990. Quantitative data analysis for social scientist. London, Routledge.

Chan, Y. 2004. Performance measurement and adoption of balance scorecards: a survey of municipal governments in the USA and Canada. International Journal of Public Sector Management, 17(3), 204-2.

Chaudry, M.M., Jackson, M.A., Hussaini, M.M. dan Riaz, M.N. 1997. Halal industrial production standards. My Own.

Che Ahmat, N., Mohd. Radzi, S., Zahari, M.S.M., Muhammad, R., Abdul Aziz, A. dan Ahmad, N.A. 2011. The effect of factors influencing the perception of price fairness towards customers response behaviors, Journal of Global Management, 2 (1) : 22


  • There are currently no refbacks.


The editors and publisher of Jurnal Psikologi Malaysia have made every possible effort to verify the accuracy of all information contained in this publication. Any opinions, discussions, views and recommendations expressed in the article are solely those of the authors and are not of Jurnal Psikologi Malaysia, its editors or its publisher. Jurnal Psikologi Malaysia, its editors and its publisher will not be liable for any direct, indirect, consequential, special, exemplary, or other damages arising therefrom.