DA’I LANGUAGE IN DA’WAH COMMUNICATION TOWARD COMMUNITY OF ORANG ASLI

Bahasa Da`i dalam Komunikasi Dakwah Kepada Masyarakat Orang Asli

Abstract

In the context of dakwah, da’i plays the role as the communicator’s Islam. In fact, the use of language for dakwah is integral in the life as social beings. However, constrains in terms of the readinessof the da’i, effectiveness of delivery and lack of mastery of the language make the dakwah effort become more challenging. Therefore, the purpose of this research is to study the characteristic of language used for dakwah of aboroginals. this qualitative research utilizes case study method. Semi-structured interviews is applied for the methodology for data collection which is involved nine da’i who are directly involved in the dakwah with the oboriginals. Research outcomes show that the language used for dakwah comprises of four charecteristic i.e. proper and honest language, easily understood language, couteous language and language that is clear and organised. Proper and honest language are capable of disseminating of true information. While easily understood language are not using some scientific term and their own regional dialect. Thus, courteous language are when da’i not using a negative connotation meaning and for clear and organised language for a straightforward and well constructed sentences. However, this research also found that some da’i are not careful their language. This research helps related agencies such as Department of Islamic Development Malaysia (JAKIM) and Non-Government Organisations (NGOs) to improve the quality of communications among da’i in the context of dakwah of aboroginals.