GERIMIS: USING TAN SRI P.RAMLEE’S MOVIE AS A CASE STUDY IN INTERCULTURAL COMMUNICATION COURSE AT UNIVERSITI SAINS ISLAM MALAYSIA (USIM)

Gerimis: Penggunaan Filem Tan Sri P. Ramlee Sebagai Kajian Kes dalam Kursus Komunikasi Antara Budaya di Universiti Sains Islam Malaysia (USIM)

  • Selvarani P. Kovil Pillai, (Corresponding author) Universiti Sains Islam Malaysia
Keywords: communication, intercultural, film, acculturation, deculturation

Abstract

Universiti Sains Islam Malaysia (USIM) is an Islamic university and the global reference center for knowledge of integration of Aqliand Naqli. The establishment of the university is to provide an opportunity for students from religious schools. But the main challenge for these students is in intercultural communication. Almostall the local students came from religious schools and therefore their communication with students who are non-Muslims is quite limited. Hence, there is a need for a method in which these students need to be exposed to intercultural communication. The method is using film as a case study to learn the model and the concept of intercultural communication. Although there are many Malay movies but Tan Sri P. Ramlee’s movies are still a favourite among the entire community. The film selected as a case study is Gerimiswhich means drizzling. The story examines the issue of unity and inter-marriage effectively. The film will be analyzed according to the theory of Acculturation and Deculturation (Kim, 2008) and how film is studied based on four functions outlined by Champoux (1999), as experience to the audience, as the case to be analyzed, as the meaning to the theories and concepts, and finally as a metaphor for forming the image-metaphorical image of an abstract concept in intercultural communication.

Author Biography

Selvarani P. Kovil Pillai, (Corresponding author), Universiti Sains Islam Malaysia

Senior Lecturer
Program Komunikasi
Fakulti Kepimpinan dan Pengurusan,
Universiti Sains Islam Malaysia
71800 Nilai
Negeri Sembilan.
Email: rani@usim.edu.my

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Published
2017-07-30
How to Cite
P. Kovil Pillai, S. (2017). GERIMIS: USING TAN SRI P.RAMLEE’S MOVIE AS A CASE STUDY IN INTERCULTURAL COMMUNICATION COURSE AT UNIVERSITI SAINS ISLAM MALAYSIA (USIM). Al-Hikmah, 9(1), 128-140. https://doi.org/10.17576/alhikmah.2017.91/240
Section
Articles