Prospek Perniagaan Kendalian Pelajar: Kes Universiti Kebangsaan Malaysia

Abstract

 

 ABSTRAK

 

Penerapan ilmu dan kemahiran keusahawanan menerusi program latihan bersifat “hands-on†atau pembelajaran menerusi perlaksanaan aktiviti perniagaan sebenar telah banyak disaran oleh pakar-pakar keusahawanan. Fokus utama diberikan terhadap usaha melahirkan lebih ramai graduan yang berupaya menjadi usahawan tulen. Di Malaysia, program latihan keusahawanan siswa telah dijalankan sejak sedekad yang lalu secara serius oleh Kementerian Pembangunan Usahawan dan Koperasi serta Kementerian Pengajian Tinggi menerusi beberapa program seperti Kursus Asas Keusahawanan Siswa (KAKS), Latihan Keusahawanan Siswa (LKS) dan Asas Pembudayaan Keusahawanan (APK). Namun, ia akan lebih berkesan sekiranya para pelajar di Universiti diberi ruang menjalankan perniagaan sendiri di dalam kampus. Artikel ini mengupas potensi prospek pembangunan perniagaan kendalian usahawan pelajar di kampus dan pembangunan inkubator perniagaan di kampus Universiti Kebangsaan Malaysia. Hasil kajian mendapati, warga kampus menyambut baik perniagaan yang dijalankan oleh pelajar. Walau bagaimanapun, terdapat beberapa bentuk perniagaan runcitan tertentu sahaja yang mendapat permintaan daripada warga kampus. Artikel ini juga mengemukakan beberapa cadangan yang perlu dilaksanakan oleh pihak pentadbiran Universiti bagi menjayakan perniagaan milik usahawan pelajar.

 

ABSTRACT

 

Instilling knowledge and skills of entrepreneurship through hands on training programs or learning through the realization of authentic business activities have been postulated by many entrepreneurship experts. The main focus is in producing more graduates who are capable to become genuine entrepreneurs. In Malaysia, graduate entrepreneurship training programs have been implemented seriously since a decade ago by the Ministry of Entrepreneurship and Corporative Development and the Ministry of Higher Learning through several programs such as Graduate Basic Entrepreneurship Course, Graduate Entrepreneurship Training and Basic Entrepreneurship Culture. However, these programs will be more effective if university students are given the opportunity to conduct their own business on campus. This article discusses the potential prospect of business development managed by entrepreneur students on campus and the development of business incubator in the campus of Universiti Kebangsaan Malaysia. Research findings show that the business done by the students on campus are well-received. Nevertheless, only several types of business are in demand. This article also forwarded several suggestions that need to be undertaken by the university management to ensure the success of businesses owned by entrepreneur students.