Strategi Pemulihan Imej Kerajaan Melalui Liputan Berita Penutupan dan Pembukaan Sesi Persekolahan Ketika COVID-19

Government Image Recovery Strategy Through News Coverage About The Closing And Opening Of School Sessions During COVID-19

Abstract

ABSTRAK

Koronavirus Sindrom Pernafasan Akut Teruk 2 (SARS-CoV-2) atau lebih dikenali sebagai COVID-19 mula dikesan pada 17 November 2019 di China dan diisytihar sebagai pandemik oleh Pertubuhan Kesihatan Sedunia (WHO) pada 11 Mac 2020. Sehingga 31 Julai 2022, pandemik COVID-19 telah merebak ke 215 buah negara di seluruh dunia mana jumlah kes yang direkodkan adalah 577 juta kes dan 6.4 juta kematian. Di Malaysia, sebanyak 4,677,270 jumlah kes dicatatkan sehingga 30 Julai 2022 dan sebanyak 35,960 kes kematian telah direkodkan. Pandemik COVID-19 telah menyebabkan kelumpuhan ekonomi yang sangat teruk dan menjejaskan kehidupan masyarakat di seluruh dunia termasuklah penutupan sektor pendidikan untuk mengelakkan penularan wabak COVID-19. Tahun 2020 sehingga 2022 adalah tahun yang agak mencabar untuk lanskap politik negara. Pertukaran kerajaan dan Perdana Menteri Malaysia sebanyak tiga kali menjadikan rakyat Malaysia kurang yakin dengan kredibiliti kerajaan dalam menguruskan krisis COVID-19 ini. Kajian ini dibuat untuk mencapai dua objektif iaitu mengenalpasti jenis mesej yang digunakan oleh kerajaan untuk berkomunikasi tentang isu penutupan dan pembukaan semula sesi persekolahan ketika COVID-19 dan menganalisis strategi pemulihan imej kerajaan melalui liputan berita tentang penutupan dan pembukaan sekolah ketika COVID-19. Kajian ini menggunakan 12 sampel berita dari akhbar digital dan portal berita dalam talian. kaedah analisis kandungan kualitatif yang dianalisis berpandukan Teori Pemulihan Imej. Hasil analisis mendapati struktur mesej adalah bahagian berita yang paling penting dan paling banyak mengandungi maklumat serta strategi pemulihan imej. Melalui pemerhatian pengkaji, hal ini disebabkan oleh penerangan yang lebih terperinci tentang maklumat penting isu persekolahan ketika COVID-19 diletakkan di bahagian struktur mesej. mendapati bahawa strategi pemulihan imej yang paling banyak digunakan adalah strategi tindakan pembetulan, di bawah ciri utama ‘mencegah dan menyelesaikan masalah’ dengan 11 petikan ayat dari sampel liputan berita.

Kata kunci: Strategi Pemulihan Imej, COVID-19, Pembukaan Sekolah

ABSTRACT

The Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2), better known as COVID-19, was first detected on November 17, 2019 in China and was declared a pandemic by the World Health Organization (WHO) on March 11, 2020. As of July 31, 2022, the COVID-19 pandemic has spread to 215 countries worldwide, with a recorded number of 577 million cases and 6.4 million deaths. In Malaysia, a total of 4,677,270 cases were recorded as of July 30, 2022, with 35,960 deaths. The COVID-19 pandemic has caused a severe economic downturn and has affected the lives of people around the world, including the closure of the education sector to prevent the spread of the COVID-19 outbreak. 2020 to 2022 challenging for the political landscape of the country. The change of government and Prime Minister of Malaysia three times has made Malaysian less confident in the government's credibility in managing the COVID-19 crisis. This study was made to achieve two objectives which is to identify the types of messages used by the government to communicate about the issue of school closures and reopening during COVID-19, and to analyze the government's image restoration strategy through news coverage on school closures and reopening during COVID-19. This study used 12 samples of news from digital newspapers and online news portals qualitative content analysis based on Image Restoration Theory (IRT) found that the message structure was the most important part of the news and contained the most information and image recovery strategies. The researcher observed that this was due to more detailed explanations of important information about the issue of school closures during COVID-19 being placed in the message structure. T found that the most commonly used image recovery strategy was the corrective action strategy, under the main characteristic of ‘preventing and solving problems’, with 11 quotes from the news sample. The analysis results that the message structure was the most important part of the news and contained the most information and image restoration strategies. The researcher observed that this was due to more detailed explanations of important information about the issue of school closures during COVID-19 were being placed in the message structure. The analysis results that the most commonly used image restoration strategy was the corrective action strategy, under the main characteristic of "preventing and solving problems," with 11 quotes from the news sample.

Keywords: Image Restoration Strategy, COVID-19, School Re-opening