PROBLEMS OF FEMALE PRESENTERS ON TELEVISION: A STUDY FROM A DA’WAH PERSPECTIVE AT TVRI SULAWESI SELATAN
Permasalahan Pengacara Wanita di Televisyen: Satu Kajian Dari Perspektif Dakwah di Stesen TVRI Sulawesi Selatan
Abstract
Television is a significant communication medium as it not only conveys information but also serves educational, entertainment, and social connecting functions. Today, television has become an essential part of modern life and is also an effective da’wah medium. This study addresses the issues faced by female presenters working in the television industry. The research employs a literature review method, observational analysis conducted by the author during their tenure as a television presenter at TVRI Sulawesi Selatan, and interviews with Dra. Nurdiyah, the Coordinator of TVRI Sulawesi Selatan. The study highlights issues such as unequal treatment of female presenters compared to their male counterparts, gender equality concerns, and adherence to religious directives for Muslim female presenters. It emphasizes the need for involvement from various stakeholders, including the Indonesian Broadcasting Commission (KPI) as a governmental body, scholars and community leaders, the chairpersons of TVRI, and families and the general public. The objectives of this study are to explore female involvement in the broadcasting industry, identify specific issues faced by female television presenters, and propose solutions from a da’wah perspective to benefit the field of knowledge.
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