THE INFLUENCE OF VLOG DA’WAH TO COGNITIVE AND AFFECTIVE TEENAGERS IN PUTRAJAYA

Pengaruh Vlog Dakwah Terhadap Kognitif dan Afektif Remaja di Putrajaya

  • Muhamad Faisal Ashaari, (Corresponding author) Universiti Kebangsaan Malaysia
  • Noor Hafizah Jujaji Universiti Kebangsaan Malaysia.
Keywords: da’kwah via new media, da’wah in cyberspace, vlog da'wah, online da;wah

Abstract

Vlog is a popular new media application among teenagers. Since it is widely used, the question is about the way the vlog can influence teenagers in terms of cognitive and affective, especially in conveying the message of al-da’wah. This study discusses the perception of teenagers in Putrajaya in on Vlog Da’wah with special focus on the cognitive and affective needs that can influence them to Islam. A total of 150 respondents consist of students from form one, two, four and six are chosen purposively from three schools in Putrajaya. The result shows high min value in three constructs that can influence cognitive namely; vlog contains positive words for being able to provide positive impact for teenagers (min 4.07), vlog carries religious messages (min 4.07), vlog that has the integration of music, texts and sounds (min 4.04), vlog contains concise information (min 4.03) and compact to make it easy to understand as well as a vlogger that exhibit spontaneous action (min 4.02).As for the theme, it has five constructs that need to be emphasized to provide information and influence youth to Islamic awareness. The themes are; applying pure value 4.14, theme of advice (min 4.11), theme of conviction (min 4.10), theme of Islamic lecture (min 4.07) and theme relates to the god (min 4.06). To influence the affective needs, the result found high min value in three construct namely awareness of the need to implement the enjoining good and forbidding evil 4.21, realizing that al-Quran can get close to Allah 4.20, awareness for improving the heart with good characters 4.20. The results of this study have important implications to help preachers in improving the method of da’wah by emphasizing the use of good themes as well as fulfilling the cognitive and affective needs in the vlogs presentation.

Author Biographies

Muhamad Faisal Ashaari, (Corresponding author), Universiti Kebangsaan Malaysia

Senior Lecturer
Pusat Kesejahteraan Insan & Komuniti
Fakulti Pengajian Islam,
Universiti Kebangsaan Malaysia
43600 Bandar Baru Bangi
Selangor.
Email: faisal@ukm.edu.my

Noor Hafizah Jujaji, Universiti Kebangsaan Malaysia.

Master Candidate
Pusat Kesejahteraan Insan & Komuniti
Fakulti Pengajian Islam,
Universiti Kebangsaan Malaysia
43600 Bandar Baru Bangi
Selangor.

References

Akmar Hayati Ahmad Ghazali, Siti Zobidah Omar, Jusang Bolong, Mohd Nizam Osman. 2012. Keperluan dan penerimaan remaja terhadap akhbar. Jurnal Teknologi 58(1): 119-126.

Alfi. 2015. Pengaruh motif menonton olahraga arena di TV One terhadap kepuasan menonton mahasiswa jurusan Pendidikan Olahraga Fakultas Perguruan dan Ilmu Pendidikan Universitas Riau. Jom Fisip. 2(2): 1-15.

Babbie, E. 2001. The Basics of Social Science Research. Belmont Calif: Thomson Wadsworth.

Blumler, J.G. & Katz, E. 1974. The use The uses of Mass Communications: Current perspectives on gratifications research. Journal of Broadcasting & Electronic Media 53(3): 460-476.

Che Su Mustaffa. 2015. Kompetensi komunikasi dan kepuasan komunikasi penjawat dan Kemahiran Kerja Ladang Pelajar Diploma Pertanian Tahun Satu UPM. Serdang: UPM.

Effendy, O. U. 2003. Ilmu, Teori dan Filsafat Komunikasi. Bandung: PTCitra Aditya.

Elihu Katz, Jay G. Blumler dan Michael Gurevitchy. 1973. dalam R. West& L.H Turner. 2004. Introducing Communication Theory: Analysis and Application (2nd Ed). NY. McGraw-Hill, NY. Emotion and Big-Five Traits Impressions in YouTube. IEEE Transactions on Affective Computing 6(2): 193-205

Enisar, S. 1993. Kesan Penggunaan Pelbagai Media Pengajaran ke atas Pengetahuan Facebook dalam kalangan pelajar universiti. Jurnal Komunikasi 29(1) :35-54

Fadzli Ab Hamid, Marhana Mohamed Anuar et al. 2015. Cabaran media baru sebagai medium pembelajaran agama dan penyelesaiannya dari perspektif Islam. Jurnal Islam dan Masyarakat Kontemporari 9 :12-23.

Fels, D., Konstantinidis, B., Hardman, J., Carey, C. Dan Porch,W. 2004. Providing Fourth International AAAI Conference on Weblog on Social Media: 211-214

Hensen, A. 1998. Analysing Visuals: Still and Moving Image. Mass Communication pendidikan dan sosial budaya. Jurnal Administrasi. 8(1): 73-87

Joan-Isaac Biel dan Daniel Gatica. 2013. The YouTube Lens: Crowdsources

Personality, Impression and Audiovisual Analysis of vlogs. IEEE Transactions on Multimedia 15(1) : 41-55.

Lee, H.E,. & Normah Mustaffa at al. 2014. Faktor-faktor yang mempengaruhi remaja Lembah Klang untuk terus membaca dan membeli melalui pengiklanan Facebook. Jurnal Komunikasi. 30(1): 229-250.

Lik Novianto. 2013. Perilaku Penggunaan Internet di Kalangan Mahasiswa. Journal Universitas Airlangga. 2(1): 1-40.

Luers, W. 2007. Cinema Without Show Business: A Poetics of Vlogging. Post Identity 5(1).

McQuail, D. 1983. Mass Communication Theory. London: Sage.

Mohd Zaidi Mahmud dan Bahiyah Omar. 2013. Motif dan kekerapan penggunaan Facebook dalam kalangan pelajar universiti. Jurnal Komunikasi 29(1) :35-54

Najidah Zakariya dan Abu Dardaa Mohamad. 2013. Media Sebagai Wasilah Dakwah. Jurnal Al-Hikmah 5: 92-99

Normah Dali. 2012. Kesan Penggunaan Video dan Buku Teks Terhadap Pencapaian, Minat dan Motivasi Pelajar Dalam Topik Putaran dan Peredaran Bumi. Tesis Masters. Fakulti Pendidikan dan Pembangunan Manusia, UPSI.

Ruggiero, T. E. 2000. Uses and Gratification Theory in the 21st Century. Mass Communication and Society, 3(1): 3-37.

Ruzain Syukor Mansor. 2011. Dakwah dan Teknologi Maklumat. Putrajaya: JAKIM

Sadri, Elman. 2008. Pengaruh Metod Ceramah Terhadap Motivasi Belajar PAI Siswa SMAN 1. Keronjo: Jakarta.

Salasiah Hanin Hamjah. 2012. Pendekatan Spiritual Dalam Dakwah Menerusi YouTube. Dlm. Muhamad Faisal Ashaari dan Rosmawati Mohamad Rasit (pnyt). Ustaz Google Dakwah Menerusi Teknologi Maklumat, hlm. 101-118. Bangi. Universiti Kebangsaan Malaysia.

Shihab, M, Quraish. 2007. Membumikan Al-Quran: Fungsi dan Peran Wahyu dalam Kehidupan Masyarakat. Mizan Pustaka

Susan Gunelius. 2010. Blogging all in one for Dummies. Wiley Publishing: Indiana Teijeiro-Mosquera,

Teoh, J. Y. 2012. Penggunaan Bahasa Cina dalam Weblog Malaysia. Tesis Master. Universiti Malaya: Kuala Lumpur.

Walgito, B. 2011. Teori-teori Psikologi Sosial. Yogyakarta: Penerbit Andi.

Zakaria Kasa, Aida Suraya et al. 2006. Keberkesanan penyampaian kuliah menggunakan teknologi webcast dalam mod yang berbeza. Pertanika J. Soc. Sci & Human. 14(2): 165-174.

Zulkiple Abd Ghani. 2003. Islam, komunikasi dan Teknologi Maklumat. Utusan Publication: Cheras.

Published
2018-08-01
How to Cite
Ashaari, M. F., & Jujaji, N. H. (2018). THE INFLUENCE OF VLOG DA’WAH TO COGNITIVE AND AFFECTIVE TEENAGERS IN PUTRAJAYA. Al-Hikmah, 10(1), 16-33. Retrieved from https://spaj.ukm.my/jalhikmah/index.php/jalhikmah/article/view/256

Most read articles by the same author(s)