ANALISIS KANDUNGAN TERHADAP HASHTAG INSTAGRAM NGO ISLAM MALAYSIA DALAM MENGHADAPI COVID-19
Abstract
NGO Islam Malaysia telah mengambil bahagian dalam usaha mengumpulkan dana, memberi bantuan dan menggalakkan kesedaran masyarakat supaya mengambil langkah tertentu untuk menghadapi pandemik ini. Instagram merupakan salah satu medium yang digunakan oleh NGO ini untuk menampakkan usaha mereka dalam menangani pandemik ini. Hashtag dijadikan tool untuk menaikkan posting di Instagram dalam kempen menangani COVID-19. Objektif artikel ini ialah untuk menganalisis pola penggunaan hashtag di Instagram NGO Islam di Malaysia dalam menangani COVID-19 khususnya dari aspek pemilihan frasa hashtag dan kebolehlihatan. Sebanyak 15 NGO Islam di Malaysia yang aktif menggunakan Instagram telah dipilih dalam kajian ini. Posting NGO di Instagram telah dipilih dari bulan April dan Mei 2020 iaitu pada ketika berhadapan PKP. Kajian mendapati bahawa NGO Islam menggunakan hashtag dalam melaporkan berita tetapi belum cukup kuat untuk menggerakkan masyarakat. Penggunaan hashtag dalam kalangan NGO tidak selaras dan senada untuk membentuk kesatuan tindakan dalam masyarakat.
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